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News fsXchange Launches Phase II of their On-line, Dynamic E-Market for Hospitality Services October 6, 2000, Chicago, Illinois:fsXchange announced today the launch of phase II of the fsXchange Hospitality E-Market (www.fsxchange.com). The website is part of a new generation of Business-to-Business Internet marketplaces that will link fsXchange with a deliberate number of key suppliers. The site is undergoing a complete transformation that has been broken down into phases. Phase I was focused on changing the look and feel of the site, featuring advanced navigation that allows the user to drill down to needed information. Phase II features the implementation of a content management system which will be used to communicate dynamic information to customers and clients. E-markets with Business to Business functionality are changing the way the hospitality industry does business. The fsXchange E-Market streamlines the complete supply chain, bringing together a marketplace of buyers and suppliers, online. Additionally, fsXchange incorporates the entire purchasing lifecycle, from planning and design, to buying operating supplies, services and liquidating goods. This online trend is a landmark transition for the hospitality industry that promises to simplify and lower the costs of doing business. The fsXchange E-Market was developed in a team environment consisting of experts in hospitality, supply chain, and the Internet. "As a demonstration of fsXchange's commitment to and focus on the hospitality market, it has been mission number one to match the technology to the needs of the industry" says Paul Fenton, Senior Project Manager of Insidewire Services Inc, the lead web development partner involved in the project. "Above all else, the site is designed to make doing business with fsXchange easier by incorporating exceptional navigation and content architecture, advanced Content Management tools and a Personalization and Relationship Management System." The Personalization and Relationship Management System (PRM) will enhance the competitive edge of the FsXchange E-market. Essentially, PRM tracks the behavior of users and their interaction with the site and site content, then it creates usage metrics and an automated feedback mechanism that provides a clear understanding of which online strategies are effective and which are not. This invaluable tool will be launched as part of phase III for the fsXchange E-Market. About
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