News

fsXchange Launches Phase II of their On-line, Dynamic E-Market for Hospitality Services

October 6, 2000, Chicago, Illinois:

fsXchange announced today the launch of phase II of the fsXchange Hospitality E-Market (www.fsxchange.com). The website is part of a new generation of Business-to-Business Internet marketplaces that will link fsXchange with a deliberate number of key suppliers.

The site is undergoing a complete transformation that has been broken down into phases. Phase I was focused on changing the look and feel of the site, featuring advanced navigation that allows the user to drill down to needed information. Phase II features the implementation of a content management system which will be used to communicate dynamic information to customers and clients.

E-markets with Business to Business functionality are changing the way the hospitality industry does business. The fsXchange E-Market streamlines the complete supply chain, bringing together a marketplace of buyers and suppliers, online. Additionally, fsXchange incorporates the entire purchasing lifecycle, from planning and design, to buying operating supplies, services and liquidating goods. This online trend is a landmark transition for the hospitality industry that promises to simplify and lower the costs of doing business.

The fsXchange E-Market was developed in a team environment consisting of experts in hospitality, supply chain, and the Internet. "As a demonstration of fsXchange's commitment to and focus on the hospitality market, it has been mission number one to match the technology to the needs of the industry" says Paul Fenton, Senior Project Manager of Insidewire Services Inc, the lead web development partner involved in the project. "Above all else, the site is designed to make doing business with fsXchange easier by incorporating exceptional navigation and content architecture, advanced Content Management tools and a Personalization and Relationship Management System."

The Personalization and Relationship Management System (PRM) will enhance the competitive edge of the FsXchange E-market. Essentially, PRM tracks the behavior of users and their interaction with the site and site content, then it creates usage metrics and an automated feedback mechanism that provides a clear understanding of which online strategies are effective and which are not. This invaluable tool will be launched as part of phase III for the fsXchange E-Market.

About fsXchange
fsXchange was recently formed by more than twenty of America's leading foodservice equipment and supply (FES) distributors and manufacturers. With more than $5 billion of the industry's total annual sales, the companies founding fsXchange represent a significant share of the $18 billion foodservice equipment and supply market. Together, these companies make or market foodservice equipment and supply products representing every FES product category.

About Insidewire
Insidewire is an e-business solution firm based in Toronto, Ontario. Insidewire helps companies meet the challenges of a digital economy by combining Internet strategy, technology, and marketing into a single solution. They have a wide range of experience working with clients in financial services, recruiting services, travel services, manufacturing, retail, consumer products, entertainment, as well as government agencies and non-profit organizations. Insidewire provides a full complement of e-business services and technology solutions, including content management systems, e-commerce systems, strategy consulting, Web design, application development, database development and integration, e-commerce transaction processing, Intranet/Extranet development, web site hosting, and Internet marketing services.

For more information contact
Gordon Bard,
President Insidewire Services Inc.
(416) 922-9233
Email: Gordon@insidewire.com


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